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In hundreds of interviews with seniors, industry leaders, clients and marketers we assembled a massive index of ideas, wants, suggestions and proven practices that would assist a community in transforming to better serve the Silent Generation.

Through this collaboration with residents and community leaders Morrison has identified six transformational strategies that form a framework that we call “The Essential Elements of Transformation”: 

1. Filtered Decision-making 4. Community Without Walls
2. Resident Engagement 5. Wellness Community
3. Lifestyle of Choice 6. Technology Integration


Each of these transformational strategies has specific elements that are necessary for communities to position themselves against the natural tendency to age in place. 

To evaluate your community in terms of these strategies click here to complete the self evaluation tool that we are making available to all community leaders. 

Click here to request more information without completing the Online Evaluation Tool.

Click here to purchase the Market Research Report.
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